Juicebaby Kings Road

Juicebaby Kings Road

Completed September 2014

The scheme presented a unique opportunity to work closely with the Client in developing their new brand concept from its' early beginnings through to the Client's first realised juice bar.

Working within a limited prototype budget required great skill and judgement to fully utilise a restricted palette of materials. More emphasis was placed upon found objects through the re-appropriation of apple crates and other reclaimed materials to create the brand language.

Soft fabric sofa banquettes were contrasted against industrial look seating finishes, and rough brickwork was set against antique mirrors and an exquisite geometric tiled bar, which together offered a fresh take on the city juice bar.

 

Juicebaby Kings Road

Juicebaby Kings Road

Completed September 2014

The scheme presented a unique opportunity to work closely with the Client in developing their new brand concept from its early beginnings through to the Client's first realised juice bar.

Working within a limited prototype budget required great skill and judgement to fully utilise a restricted palette of materials. More emphasis was placed upon found objects through the re-appropriation of apple crates and other reclaimed materials to create the brand language.

Soft fabric sofa banquettes were contrasted against industrial look seating finishes, and rough brickwork was set against antique mirrors and an exquisite geometric tiled bar, which together offered a fresh take on the city juice bar.

 

Juicebaby Kings Road

Juicebaby Kings Road

Completed September 2014

The scheme presented a unique opportunity to work closely with the Client in developing their new brand concept from its' early beginnings through to the Client's first realised juice bar.

Working within a limited prototype budget required great skill and judgement to fully utilise a restricted palette of materials. More emphasis was placed upon found objects through the re-appropriation of apple crates and other reclaimed materials to create the brand language.

Soft fabric sofa banquettes were contrasted against industrial look seating finishes, and rough brickwork was set against antique mirrors and an exquisite geometric tiled bar, which together offered a fresh take on the city juice bar.

 

Juicebaby Kings Road

Juicebaby Kings Road

Completed September 2014

The scheme presented a unique opportunity to work closely with the Client in developing their new brand concept from its' early beginnings through to the Client's first realised juice bar.

Working within a limited prototype budget required great skill and judgement to fully utilise a restricted palette of materials. More emphasis was placed upon found objects through the re-appropriation of apple crates and other reclaimed materials to create the brand language.

Soft fabric sofa banquettes were contrasted against industrial look seating finishes, and rough brickwork was set against antique mirrors and an exquisite geometric tiled bar, which together offered a fresh take on the city juice bar.

 

Juicebaby Kings Road

Juicebaby Kings Road

Completed September 2014

The scheme presented a unique opportunity to work closely with the Client in developing their new brand concept from its' early beginnings through to the Client's first realised juice bar.

Working within a limited prototype budget required great skill and judgement to fully utilise a restricted palette of materials. More emphasis was placed upon found objects through the re-appropriation of apple crates and other reclaimed materials to create the brand language.

Soft fabric sofa banquettes were contrasted against industrial look seating finishes, and rough brickwork was set against antique mirrors and an exquisite geometric tiled bar, which together offered a fresh take on the city juice bar.