Rod’s decision to stand comes from a belief that the profession needs a clearer voice, a stronger collective organisation, and a more confident explanation of its value.

Our founder, Rod Moreno Masey, sat down with Vince Simpson on the Spark London podcast to discuss architecture, project strategy, client advice, regulation, AI, and why the industry needs to spend more time thinking before doing.

The most wasteful thing in construction isn't poor insulation — it's building the wrong thing. Why good architecture is the real sustainability.

In 1913, a Monte Carlo roulette wheel landed on black 26 times in a row, and gamblers lost millions waiting for a red that never came. The improbable, it turns out, is not the impossible. Rod Moreno Masey draws three lessons from the unimaginable year of 2020 — on asking stupid questions, designing for wobbly knees, and why truly flexible buildings must be office, home, shop and shelter all at once.

We explore why templated solutions rarely work in architecture. From unexpected site conditions to evolving client needs, they show how agility, collaboration, and design intelligence are essential to delivering spaces that are truly fit for purpose.

Founder Rod Moreno Masey on moving from “architect at the centre” to a systems-led studio that solves real client problems beautifully — and sustainably — while building a team that can deliver without bottlenecks.